BUSINESS GROWTH
From Technician to CEO: Making the Mental Shift
The identity transformation that separates six-figure owners from seven-figure CEOs
📅 December 2024⏱️ 10 min read
You started because you were great at the technical work. But to scale past $1M, you need to think like a CEO, not a technician. Here's the mental shift that changes everything.
The 5 Identity Shifts
From Technician to CEO:
- Shift 1: Doing → Leading
Stop being the best player. Become the best coach. - Shift 2: Perfection → Progress
80% done by someone else beats 100% done by you. - Shift 3: Urgent → Important
Spend time on strategy, not firefighting. - Shift 4: Revenue → Profit
Busy doesn't equal profitable. Track margins obsessively. - Shift 5: Working IN → Working ON
Your job is building the business, not doing the work.
The Transition Timeline
Most technician-CEOs take 12-18 months to fully make this shift. Don't rush it. But don't avoid it either. Your business growth depends on your identity transformation.
Ready to transform your business with these strategies?