Breaking Free From the Feast or Famine Cycle
How to create consistent revenue instead of the boom-bust rollercoaster
Slammed with work one month, crickets the next. This isn't seasonal—it's a broken system. Here's how to create consistent revenue flow.
Why Feast-or-Famine Happens
The Vicious Cycle:
- 1. You're slow, so you market heavily
- 2. Leads come in, you get busy
- 3. Too busy to market, so you stop
- 4. Projects end, pipeline is empty
- 5. You're slow again, restart at step 1
The 5-Part Solution
1. Build a 6-Month Pipeline
Always have 3-6 months of projected revenue in your pipeline. When you're at 6 months, you can be selective. Under 3 months? Marketing crisis mode.
2. Non-Negotiable Marketing Budget
5-10% of revenue goes to marketing EVERY month. Busy or slow. No exceptions. This creates consistent lead flow.
3. Someone Else Does Marketing
You can't be both marketer and deliverer. Hire marketing help (even part-time) so it continues when you're busy.
4. Retainer/Recurring Revenue
Even 20-30% of revenue from maintenance contracts, monthly services, or retainers smooths cash flow dramatically.
5. Referral System
Ask every happy client for referrals. Systematically. Referrals close faster and at higher rates—creating predictable flow.
Break the feast-or-famine cycle once, and suddenly business feels... easy. Consistent. Predictable. The way it should be.
Ready to apply these strategies to your business?